Real Work

Real results for real businesses.

Anonymised case studies from real ASW engagements — client names are kept private out of respect for their privacy. Industries served include trades, hospitality, real estate, construction, fitness, retail and healthcare.

Trades & ServicesHospitality & FoodReal EstateConstructionHealth & FitnessRetail & eCommerceHealthcare

Featured projects

Headline results

Trade · Electrical

From invisible to fully booked

Challenge: A residential and commercial electrical services business struggled to generate consistent leads online. Key service pages (EV charger installation, electrical panel upgrades) were losing search traction, and the company had minimal visibility in local Google results.

Solution: A complete digital overhaul — conversion-focused website redesign combined with Local SEO, Google Ads and Google Local Services Ads (LSA). Content rebuilt around high-intent electrical keywords; Google Business Profile fully optimised for map-pack visibility.

Web DesignLocal SEOGoogle Ads (Search + LSA)

“We went from chasing jobs to turning them away. Our phones now ring daily with qualified residential and commercial enquiries we never had before.”
— Owner, Electrical Services

Booked jobs

Google Local rankings

798%

SEO ROI

1,170%

LSA ROAS

+312%

Organic leads

+80%

YoY lead growth

Hospitality

A coastal café's digital transformation

Challenge: A neighbourhood café relied almost entirely on word-of-mouth and had a weak digital footprint. Brand recognition was low, the outdated website attracted fewer than 1,000 monthly visits, social channels barely generated engagement, and foot traffic plateaued at under 200 customers per day.

Solution: Full rebrand paired with a modern, SEO-optimised website, professional food photography and video content, an Instagram-first content strategy and a targeted local launch campaign. Brand story rebuilt around the café's coastal identity.

Brand IdentityWebsite DesignContent ProductionSocial Media Strategy

“The rebrand changed everything. Our café went from a quiet local spot to a destination people seek out. The digital presence now matches the experience we deliver in person.”
— Founder, Coastal Café

+86%

Bookings & reservations

9.2K

Instagram followers

42% → 85%

Brand recall

800 → 4,200

Monthly web sessions

#1–3

Google Local rankings

Marketing ROI

Real Estate

Scaling a boutique agency against national competitors

Challenge: A boutique real estate firm operated from a fragmented online presence with minimal organic visibility. Competing with national brokerages for page-one rankings seemed impossible; lead generation was inconsistent and cost-per-lead was high.

Solution: Web application featuring comprehensive city-guide content (transport, universities, attractions) combined with SEO automation, structured Google Ads and social advertising. Keyword architecture restructured at scale across 3,500+ micro-location pages; automated nurture workflows qualify inbound prospects.

Web App DevelopmentSEO & Content AutomationPaid SearchCRM Integration

“We used to spend a fortune competing with the big agencies and still get buried. Now we outrank them on the searches that matter, and our systems qualify leads before they even reach an agent.”
— Managing Director, Independent Real Estate Agency

+212%

Qualified leads

+148%

Organic traffic

150 → 4,000

Visits per month

+2,386%

Top-of-funnel conversions

−27%

Cost per lead

17 / 24

Premium units sold in 6 months

More projects

Across industries

Trade · Electrical

From invisible to unstoppable

A family-run electrical services company struggled to generate consistent, qualified leads in a highly competitive local market. Word-of-mouth referrals were drying up and they were buried beneath larger competitors with bigger budgets.

Web DesignSEOGoogle Ads & LSASMS Follow-Up Campaigns

+2,200%
First-page keyword rankings: +198%
Qualified leads: 612%
Return on ad spend: +80%
YoY lead growth

Food & Beverage

How a neighbourhood café filled every table

A local café with exceptional food and atmosphere struggled to translate in-person charm into digital growth. No online booking system and virtually invisible on Google Maps in a crowded dining scene.

BrandingWeb DesignSocial MediaInfluencer MarketingHyper-Local SEO

+200%
Digital engagement: +10%
Foot traffic in 2–3 weeks: +25–30%
Revenue growth: +38%
Google Maps actions

Construction

Built a digital foundation that delivered millions in contracts

An established construction company with decades of experience relied on outdated lead generation that no longer delivered. Their old website was slow, hard to navigate and failed to showcase the scale of their portfolio.

Web Design3D & AnimationSEOPaid Advertising

+75%
Overall leads (6 months): +80%
Organic traffic: +70%
Site speed: +120%
Leads from paid ads

Fitness

From word-of-mouth to digital-first

The studio relied almost entirely on word-of-mouth referrals, operated an outdated website that was not mobile-friendly, lacked keyword structure, and local competitors consistently ranked higher in search results.

BrandingWeb DesignSocial MediaVideo

+150%
New member sign-ups: 92%
Class fill rate: +220%
Organic local traffic: 3x
Contact form enquiries

Retail

Riding the organic wave — beyond the coast

The surf brand had minimal keyword rankings, thin product content, no cohesive SEO strategy, a checkout flow that caused cart abandonment, and struggled to attract customers beyond its immediate coastal region.

E-commerceSEOSocial Media

+280%
Online sales: +3,403%
Keyword rankings: +35%
Interstate customers: +47%
Organic search traffic

Healthcare

From empty chairs to fully booked

The clinic was attracting only 15 new patients per month, had fewer than 13 organic website visitors per day, and was virtually invisible in local search and Google Maps — with competitors dominating every dental service keyword in the area.

Web DesignSEOGoogle Ads

+450%
New patient acquisition: #1
Google Maps ranking: 12x
Daily organic visitors: +458%
Patient calls

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